Bringing the Outcomes Page to life was a multi-stage process that required strategic planning, stakeholder alignment, and iterative design refinement to ensure it effectively demonstrated our expertise, quantified results, and encouraged engagement.

Stakeholder Proposal & Securing Buy-In

Recognizing the need for a structured, data-driven way to communicate Equity Commons’ impact, I proposed the Outcomes Page as a solution to stakeholders. My goal was to enhance transparency and credibility by summarizing our proven training outcomes while reinforcing Equity Commons' thought leadership in the space.

In my proposal presentation, I identified gaps in how we conveyed success stories and demonstrated how a dedicated Outcomes Page could establish trust, showcase quantifiable results, and highlight Whitney & Dr. Grant’s industry reputation. Using research-backed insights, user behavior analysis, and competitor benchmarks, I effectively communicated the value of this initiative, securing alignment and approval.

Creative Direction & Iterative Design

Once approved, I took the lead in defining the structure, content hierarchy, and visual direction of the page, ensuring a balance between data-driven insights and compelling storytelling. My approach focused on:

• Highlighting clear, digestible impact metrics to build credibility.
• Structuring case studies into engaging, skimmable sections that allowed users to see results at a glance.
• Incorporating multimedia elements like video reels and testimonials to humanize our impact.
• Designing seamless call-to-actions (CTAs)—such as "Schedule a Consultation"—to drive conversions.

Working closely with the Web Designer, we refined the navigation, content layout, and visual elements across several rounds of feedback. This iterative process ensured each section—from case study breakdowns to news highlights and press mentions—effectively engaged users while maintaining brand consistency.

Finalizing for Execution

After extensive refinements and stakeholder reviews, we finalized the Outcomes Page for development and launch. By meticulously shaping the design and messaging, we ensured that the final product wasn’t just an informative webpage but a strategic tool for:

• Demonstrating our knowledge and expertise through compelling insights.
• Showcasing proven results in an engaging, accessible way.
• Encouraging action through clear CTAs, prompting consultations.